Nadra Safiri

Launched in 2022, Nadra Safiri is a newcomer – and still something of a mystery – to the ethical luxury fragrance market, but one that deserves a mention for its intentionality and commitment to sustainable change. The purposeful brand designs perfumes, diffusers, candles and scents, which aim to impact wellbeing through the compassionate lens of responsible production and social equity.

Ingredients for Nadra Safiri’s signature scents are sourced from across the African continent, which in turn enables the brand to support 10 locally owned family businesses. The brand has a slow-beauty philosophy, creating only three signature scents every two years, which reduces the overuse of both natural resources and labour.

From the start, Nadra Safiri states the non-negotiable importance of shining a spotlight on craftsmanship and the indigenous makers of its products. “Made in Africa” is far more than an origin label, with the brand prioritising authenticity and heritage at every turn of the journey, from source to sale.