Plenaire

While Plenaire may be among a crop of emerging beauty start-ups, founder Namrata Kamdar is no stranger to the wider beauty industry. With around two decades of global commercial expertise with personal care giants like Unilever, Kotex, Indian Lakme and a string of consumer goods corporations, Namrata was well placed to launch Plenaire in 2019. The London-based skincare brand is proving to be a Gen Z favourite, known best for its simplicity and reliability – not to mention oodles of Instagram cred. It’s being dubbed “the white T-shirt of beauty” by beauty press (Byrdie).

Beyond Plenaire’s cute pastel packaging lies a hardy approach to planet preservation. It’s a certified carbon-neutral company that offsets emissions to support clean drinking water projects in India. With all products made in the UK, Plenaire also supports the local economy and reduces its carbon footprint. From source to pack, products are non-toxic and packaging is BPA (bisphenol A)-free and recyclable.

Plenaire’s products are 100% vegan and cruelty-free, and the company has an uncompromising view on non-toxic ingredients. If Plenaire is unsure whether a raw material is potentially harmful, it doesn’t make it into the product – it’s as simple as that. The brand is fun, inclusive and proactive in preventing harm to people and the planet.