Plume

Plume is the first healthcare technology company to serve the needs of trans communities in the US. Cofounded by two medical professionals, Dr Jerrica Kirkley and Dr Matthew Wetschler, Plume has attracted Series A funding to the tune of $14m and has been scaling across the US at speed.

As a trans woman and doctor, Jerrica spotted a clear gap in the market for direct-to-consumer trans care and set out to create a brand that would do just that. “Our goal is to transform healthcare for every trans life,” says Dr Matthew Wetschler.

Plume makes healthcare accessible to trans people, without the need for additional insurance. The service is fully backed by a team of qualified clinicians, providing around-the-clock digital support, which is tailored for each individual. Plume is truly groundbreaking – as well as offering a much-needed service to trans communities, it is changing social norms to pave the way for a more inclusive society.