The Adidas Sanlitun flagship store in Beijing

The store features a series of multi-sensory installations that showcase adidas' core brand values and offer customers a unique shopping experience.

The Adidas Sanlitun Flagship Store provides customers with an interactive and personalized experience that is both entertaining and informative. The multimedia Sound Garden allows visitors to create their own unique music video with the brand, while the Talk of the Town digital art display connects online and offline communities through AR experiences. The giant LED cube and futuristic display cabinet vessels offer a more interactive shopping experience and provide visitors with the chance to vote for and buy limited-edition products.